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11- Avoid hidden text or hidden links.
12- Don’t include deceptive or manipulative
content.
13- Create a useful, information-rich site and
write pages that clearly and accurately describe your content.
14- Google ads may not be placed on pages
receiving traffic from certain sources. For example, publishers may not
participate in paid-to-click programs, send unwanted emails or display ads as
the result of the action of any software application.
15- Be careful that clicking Google ads may
not result in a new browser window being launched, nor may Google ads be placed
in an IFRAME.
16- Google ads, search boxes or search results
may not be Placed on pages whose content or URL could confuse users into
thinking it is associated with Google due to the misuse of logos, trademarks or
other brand features.
17- Sites showing Google ads should be easy
for users to navigate. Sites may not change user preferences, redirect users to
unwanted websites, initiate downloads, include malware or contain pop-ups or
pop-unders that interfere with site navigation.
18- If you use other ad services, be sure that
their ad format and layout must not be same as Google ads. Users must not get
confused between them and google ads. Although you may sell ads directly on
your site, it is your responsibility to ensure that these ads cannot be
confused with Google ads.
19- Publishers may place up to three AdSense
for content ad units on each page. This includes a maximum of one 300×600 ad
unit per page. In other words, if you place a 300×600 ad unit on a page, you
may place no more than two other ad units on that page. Publishers may also
place a maximum of three link units and two search boxes on each webpage.
20- Install google analytics.
21- In any case, do not temper with Google ad
code.
22- Make sure your site adds value. Publishers
are not allowed to create multiple pages, sub-domains, or domains with
substantially duplicate content.
23- Focus on three things: relevant and
original content, transparency, and ease of navigation.
24- When your site is ready Submit it to
Google at http://www.google.com/submityourcontent/. Also Submit a Sitemap using
Google Webmaster Tools.
25- Make a site with a clear hierarchy and
text links. Every page should be reachable from at least one static text link.
26- Offer a site map to your users with links
that point to the important parts of your site. If the site map has an
extremely large number of links, you may want to break the site map into
multiple pages.
27- Create a useful, information-rich site,
and write pages that clearly and accurately describe your content.
28- Think about the words users would type to
find your pages, and make sure that your site actually includes those words
within it.
29- Try to use text instead of images to
display important names, content, or links. The Google crawler doesn’t
recognize text contained in images. If you must use images for textual content,
consider using the “ALT” attribute to include a few words of descriptive text.
30- Use a text browser such as Lynx to examine
your site.
31- Make use of the robots.txt file on your
web server.
32- Make pages primarily for users, not for
search engines.
33- Think about what makes your website
unique, valuable, or engaging. Make your website stand out from others in your
field.
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